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To ensure the future prosperity and growth of a business a solid, well constructed and detailed marketing plan is mandatory. If you are manufacturing or distributing industrial products we can help you build a comprehensive plan to guide the future direction of your business. It will ensure that the business remains focused and investment decisions are made that support your business growth strategy. Using a highly structured approach we address the main marketing areas of:

Product
Each of the products in your portfolio is evaluated to establish where it is in the product “life cycle”, how it compares to the competition and whether or not it fits with your overall business strategy. The need for new or complimentary product can also be established

Place
What are your target markets, how do their profitability compare and do they expose the company to particular risks if a downturn occurs in a particular sector. What is the customer mix within your markets, their profitability and what should the ratio be between existing and new customers.

Pricing
By evaluating the price/quality position versus competitive products, unique product benefits, customer loyalty etc.. a clear pricing policy can be established to maximise the financial returns. Using the same methodology will also help in the evaluation of new products and supplier selection.

Promotion
To help maximise the returns on your financial investment clear targets should be established for sales, distribution, advertising, product promotions, e-commerce, web presence etc.. What is the most appropriate route to market and how can cost be reduced or efficiencies be increased.

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